THE B YOU PROJECT
BLACK YOUTH OUTREACH UNITED
At ARTLEE Creative Agency, we’re passionate about capturing and delivering meaningful content that truly resonates. The B YOU Project was one of those fulfilling experiences where we got to work with some incredible individuals—Stachen Naomi Lett-Frederick, MBA, Janelle Hinds, Wendy LaRose, and Amanda Coombs—whose dedication and leadership inspire youth across the city. Collaborating with them made the entire process rewarding and seamless.
DIRECTED BY JEZRAEL
B-YOU was created to address the need for a unified and coordinated youth sector dedicated to supporting Black youth as they navigate life’s complexities through a cultural lens. By offering culturally relevant programs and services delivered by individuals who share their lived experiences, B-You provides meaningful and relatable support. From case management and streamlined referral systems to workshops, trips, and resources tailored to their needs, B-YOU centers serve as a hub for growth and success. Whether youth are new to Canada or seeking guidance to get back on track, B-YOU is here to provide the support they need to thrive.
