CASE STUDY
This project offered the opportunity to connect Mumbai Frankie with our pool of local influencers, with the specific aim of building brand awareness and customer loyalty. The main impact of this project is seen as the building of relationships between tastemakers and restaurant to deliver an authentic message done through visually engaging content.
From the streets of Bombay to the streets of Toronto, Hemant Bhagwani has mastered the flavours and infused the heart of Mumbai into his iteration of Bombay street food.
Mumbai Frankie brings a phenomenal representation of the colourful streets of Mumbai through food. The restaurant breathes a nostalgic presence with a sleek feel. Photos of Bombay taken during Hemant’s travels depict the beauty of the city and pays homage to the culinary scene.
THE CHALLENGE
Hemant Bhagwani was struggling to find the right team that could build strong relationships with local influencers to establish a name and Brand Identity for a restaurant with a brilliant product, “The Bombay Frankie”
THE SOLUTION
We created a Content Strategy and selected a diverse group of Food Influencers to collaborate with to cosign Mumbai Frankie to the locals and neighbouring communities.
PHOTOGRAPHY
VIDEO PRODUCTION
SOCIAL MEDIA
INFLUENCER MARKETING
BOMBAY FRANKIE SOCIAL MEDIA CAMPAIGN
Among the highlights above, Mumbai Frankie was featured on @BlogTO and other reputable food blogs as the go-to spot for Bombay Frankies in Toronto.
Collectively, with the content created, features and influencer marketing we were able to generate over a 1,000,000 impressions and 300,000 views in 30 days.
CLIENT TESTIMONIAL
Testimonials are very important to us. We value each of our clients and the opportunity to have worked with them on their projects.
“The team leads a strong workflow, focuses on our needs at all times, and works flexibly to avoid any delays. ”
- Hemant Bhagwani